PS Vita - Sonys nya bärbara konsol

IGN has an interesting interview up this morning with Sony Computer Entertainment America CEO and President Jack Tretton about the PlayStation Vita in which Tretton teases sales details about the company’s cutting-edge gaming handheld. Wait, what sales data? You know, U.S. sales. The system officially launches in the U.S. today, true, but it’s technically been on sale across the country in a premium bundle since last Wednesday, Feb. 15.

About the soft launch, which included both system and accessory sales, Tretton admits Sony already has an “initial read.” In three words: “Very, very positive.” Make of that what you will. Tretton adds that “Memory is going out the door very aggressively despite the fact that memory is in a lot of the presale bundles” and that “the software appears to be selling quite well top to bottom.” The Vita’s proprietary memory cards — necessary since the Vita has no internal storage — are priced about twice as much as comparably sized flash memory cards, a sore point leading up to the launch and in every otherwise positive review. If Tretton’s right, it means buyers are shelling out anyway, just as they have in the past for arguably overpriced peripherals, like Microsoft’s $100 Xbox 360 Wi-Fi USB dongle.

http://techland.time.com/2012/02/22/sony-boss-claims-early-vita-sales-very-very-positive/

The PlayStation Vita could reach an install base of over 12 million gamers around the world during 2012, research firm Strategy Analytics has predicted - but only if Sony reduces the handheld console's price.

"Strategy Analytics forecast PlayStation Vita will sell 12.4 million units globally this year (assuming a price cut sometime this year)," reads the firms' report. "Vita’s hardware sales could reach $2.2 billion assuming a $180 average retail price."

http://www.nowgamer.com/news/1256660/ps_vita_2012_pricecut_essential_to_stimulate_sales _analyst.html