Citat:
Ursprungligen postat av TKD_1337
Menar du att SONY går i förlust per såld PS Vita? Har du någon källa på det?
Citat:
http://www.examiner.com/video-game-in-national/sony-to-sell-playstation-vita-for-a-loss-profitable-3yrs
In an interview with Reuters Japan, Sony’s Kaz Hirai stated that Sony aims to make a profit on the PlayStation Vita in three years.
Doom and gloom redan bland pressen:
Citat:
http://www.forbes.com/sites/terokuittinen/2011/12/29/sony-in-big-trouble-with-ps-vita/
Sony in Big Trouble with PS Vita
During its first week on sale in Japan, PS Vita sold 320 K units. The sales period tracked was just two days, so hopeful fans thought that perhaps the first full week would bring good news.
But the second week brought devastation – just 72 K units sold. When Nintendo launched its latest handheld, the sales of the 3DS declined from 370 K to 210K. That drop-off led to a steep further sales erosion, which forced Nintendo to implement an unusually early and steep price cut. This cut combined with the launches of big franchises like Monster Hunter, Super Mario Land and Mario Kart turned the fortunes of the 3DS around in Japan. The 3DS has now sold more than 4 Million units in Japan and in the past week it crushed Sony’s more advanced PS Vita by 484 K vs. 72 K in unit sales.
Sony will likely be forced to cut the price of the PS Vita from 24’000 yen to well below 20’000 yen very soon. The upcoming US launch could be a true debacle for several reasons. Sony has decided to price Vita at $250, higher than the Amazon Kindle Fire. The hottest games like the latest Uncharted are priced at $50, while many other major titles are $40. The pricing seems delusional in light of the Japanese response to the PS Vita. The older PSP handheld console has been a bigger hit in Japan than it has been in the US market. The tablet and iPhone market penetration rates in America are higher than in Japan – consumers may well be more reluctant to splurge on expensive, proprietary handheld consoles. The launch of the Kindle Fire at $200 has changed the US consumer electronics pricing environment.
...
I argued last week that PS Vita could mark the end of the era of portable game consoles. There is no doubt that Nintendo’s 3DS is going to sell at least 20 Million units globally over the next couple of years.
...
Sony has approached the PS Vita launch in America with arrogance, pricing the console and games high while opting to debut the device during the slow retail month of February. Mobile app sales more than doubled during the Christmas of 2011 – solid triple digit volume growth. In the meanwhile, even in the Japanese heartland of video games, video game software unit sales are set to decline by double digits in 2011.
During its first week on sale in Japan, PS Vita sold 320 K units. The sales period tracked was just two days, so hopeful fans thought that perhaps the first full week would bring good news.
But the second week brought devastation – just 72 K units sold. When Nintendo launched its latest handheld, the sales of the 3DS declined from 370 K to 210K. That drop-off led to a steep further sales erosion, which forced Nintendo to implement an unusually early and steep price cut. This cut combined with the launches of big franchises like Monster Hunter, Super Mario Land and Mario Kart turned the fortunes of the 3DS around in Japan. The 3DS has now sold more than 4 Million units in Japan and in the past week it crushed Sony’s more advanced PS Vita by 484 K vs. 72 K in unit sales.
Sony will likely be forced to cut the price of the PS Vita from 24’000 yen to well below 20’000 yen very soon. The upcoming US launch could be a true debacle for several reasons. Sony has decided to price Vita at $250, higher than the Amazon Kindle Fire. The hottest games like the latest Uncharted are priced at $50, while many other major titles are $40. The pricing seems delusional in light of the Japanese response to the PS Vita. The older PSP handheld console has been a bigger hit in Japan than it has been in the US market. The tablet and iPhone market penetration rates in America are higher than in Japan – consumers may well be more reluctant to splurge on expensive, proprietary handheld consoles. The launch of the Kindle Fire at $200 has changed the US consumer electronics pricing environment.
...
I argued last week that PS Vita could mark the end of the era of portable game consoles. There is no doubt that Nintendo’s 3DS is going to sell at least 20 Million units globally over the next couple of years.
...
Sony has approached the PS Vita launch in America with arrogance, pricing the console and games high while opting to debut the device during the slow retail month of February. Mobile app sales more than doubled during the Christmas of 2011 – solid triple digit volume growth. In the meanwhile, even in the Japanese heartland of video games, video game software unit sales are set to decline by double digits in 2011.
Hurrr durrr, Vita am doomed, 3DS 20 mille "over the next couple of years".
I don't even
