Citat:
Ursprungligen postat av
PatricHbg
Dom köper väl inte CocaCola ändå? Det är väl därför det finns PalestinaCola.
Och i Saudi-Arabien står det knappast Gunnar på burkarna.
https://arabianmarketer.ae/coca-cola...-share-a-coke/
Coca Cola lanserades före Pepsi i MENA i Israel varvid Coca Cola främst associerades med Israel varvid Pepsi i mångt och mycket försökte satsa på arabstaterna.
"Pepsi was the first to enter many Arab countries, especially in the 1950s and 1960s.
Coca-Cola was boycotted by many Arab countries during that period because it was perceived to support Israel."
"Coca-Cola faced an Arab League boycott because: It was accused of having ties with Israel or planning to enter the Israeli market.
In 1966, Coca-Cola officially opened a bottling plant in Israel, which led to the formal inclusion of Coca-Cola on the Arab League blacklist."
"Pepsi avoided the Israeli market for decades in order to maintain access to the larger Arab markets.
As a result, Pepsi dominated the soft drink market in Arab states for many years while Coca-Cola was absent."