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Digital media’s big sale push worldwide may centre on how easy it is for marketers to measure the performance of online advertising campaigns, but such issues tend to get pushed to the side in China, home to the world’s largest internet population.

Our planet is getting mad as hell and it isn’t going to take it any longer. It’s an old theme but a rich one, and in the 1950s and 60s it provided plots for dozens of science-fiction disaster novels. Cities were drowned, oceans eradicated and pastures killed off as authors subjected civilisation to indignities – apocalyptic literature that mirrored the era’s cold war uncertainties. Today, this kind of storytelling has taken on a harder edge and eco-thrillers have become a more robust genre on the page and the screen. Environmental fiction is moving away from its roots in science fiction and becoming part of mainstream literature – as is revealed by some of the most recent novels to tackle climate change and the like.

Question

31. What is the main point here?

A Environmental fiction is now a regular part of contemporary literature.
B Science fiction and eco-thrillers are pure storytelling.
C Environmental fiction is best described as books on catastrophes and wars.
D Science fiction is sometimes close to ordinary fiction in its criticism of modern society.

Citat:
Digital media’s big sale push worldwide may centre on how easy it is for marketers to measure the performance of online advertising campaigns, but such issues tend to get pushed to the side in China, home to the world’s largest internet population. Most online advertising in the *Middle Kingdom, much like neighbouring Japan and Korea, is not priced by how many people have seen an ad, or how many people were intrigued enough to click on it, but how long an ad is posted on a site. There has been no shortage of forecasting over the years, predicting the demise of a pricing model criticized as an antiquated old media legacy by detractors, but the reason it is still used in China is because that’s the way most online advertisers, usually small and medium-sized companies with limited resources, like it. Cost-per-day not only has the benefit of familiarity, but with credible data thin on the ground it also provides a relatively reliable way of gauging the reach of digital campaigns.

Question

32. What is suggested about online advertising in China?

A It is evaluated in the same way as in the rest of the world.
B Medium-sized businesses cannot afford online advertising.
C It is nowadays less frequently used than in Japan.
D Medium-sized businesses prefer time-based online advertising.