Gammelmedias krise er i stor grad internasjonal.
Det er av interesse å følge med på hva som skjer med flaggskipene, t x New York Times (NYT).
New York Post (NYP) hadde 06 12 2017 et oppslag om et sterkt kutt i staben for NYTs annonse-selgere:
https://nypost.com/2017/12/06/ad-execs-are-latest-victims-of-new-york-times-layoffs/
"Advertising sales execs at the New York Times were in a tizzy on Wednesday after a fresh round of layoffs decimated the ad sales director role, The Post has learned.
Out of a 15-person department, at least 10 ad sales directors were let go, sources said.
The Times confirmed that there had been some layoffs but did not comment on the number of jobs eliminated.
'This was a limited and targeted action, tied to a new strategy for 2018 that intends to bring the sales leadership team as close to our clients as possible,” a spokeswoman said. “As a result, we’re also adding new positions.'
( ... )
Last month, New York Times Co. chief executive Mark Thompson said the Times expects high-single-digit declines in total advertising revenues for the fourth quarter.
In order to jump-start the ad sales team, Thompson promoted Sebastian Tomich, a young, hard-charging advertising and sales chief, who reports to Meredith Kopit Levien, the company’s executive vice president and chief operating officer.
Tomich, who took the reins as head of advertising and marketing solutions two weeks ago, wasted no time cleaning house — informing ad sales directors of their fate via email on Tuesday, in what was just his second email to his staff."
Fremgår av det siterte at NYT varsler en nedgang i annonsesalger på ca 5-10 % bare i Q4/2017.
MEd t x 7-8 %s nedgang i ett kvartal, indikeres en nedgang på ca 30 % i løpet 12 måneder ...