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Ursprungligen postat av
Klovermoses
Håller med; utveckla. Tycker själv att hela texten motsäger påståendet i svarsalternativ A. Ser ingen logik ö.h.t.
Har även kommit fram till att D är rätt på 31. Felet ni gör är att läsa det för bokstavligt och snävt.
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Our planet is getting mad as hell and it isn’t going to take it any longer. It’s an old theme but a rich one, and in the 1950s and 60s it provided plots for dozens of science-fiction disaster novels. Cities were drowned, oceans eradicated and pastures killed off as authors subjected civilisation to indignities – apocalyptic literature that mirrored the era’s cold war uncertainties. Today, this kind of storytelling has taken on a harder edge and eco-thrillers have become a more robust genre on the page and the screen. Environmental fiction is moving away from its roots in science fiction and becoming part of mainstream literature – as is revealed by some of the most recent novels to tackle climate change and the like.
31. What is the main point here?
A Environmental fiction is now a regular part of contemporary literature.
B Science fiction and eco-thrillers are pure storytelling.
C Environmental fiction is best described as books on catastrophes and wars.
D Science fiction is sometimes close to ordinary fiction in its criticism of modern society.
Environmental fiction har inte så mycket med den huvudsakliga poängen att göra, det är bara ett tydligt exempel. Hade man gjort liknande fetningar för A) så hade inte alls lika mycket av texten varit med. Därför handlar den huvudsakliga poängen inte om A).
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Digital media’s big sale push worldwide may centre on how easy it is for marketers to measure the performance of online advertising campaigns, but such issues tend to get pushed to the side in China, home to the world’s largest internet population. Most online advertising in the *Middle Kingdom, much like neighbouring Japan and Korea, is not priced by how many people have seen an ad, or how many people were intrigued enough to click on it, but how long an ad is posted on a site. There has been no shortage of forecasting over the years, predicting the demise of a pricing model criticized as an antiquated old media legacy by detractors, but the reason it is still used in China is because that’s the way most online advertisers, usually small and medium-sized companies with limited resources, like it. Cost-per-day not only has the benefit of familiarity, but with credible data thin on the ground it also provides a relatively reliable way of gauging the reach of digital campaigns.
32. What is suggested about online advertising in China?
A It is evaluated in the same way as in the rest of the world.
B Medium-sized businesses cannot afford online advertising.
C It is nowadays less frequently used than in Japan.
D Medium-sized businesses prefer time-based online advertising.
Vad kommer vi fram till? Jo, att i Kina så utvärderas onlinereklam på samma sätt som i övriga världen. Kampanjernas impact och outreach är det viktiga, men på grund av vana och ekonomiska faktorer så prissätts och mäts onlinereklamen på olika sätt, men syftet med den är såklart detsamma. D) är som A) i 31 för snävt och bara ett exempel, även små företag nämns i meningen och det är med andra ord inte den större poängen som texten vill framhålla.