Donald Trump boasts that he is the king of dealmakers. His 1987 ghostwritten bestseller, The Art Of The Deal, turned the New York City nepo babe into a national figure.
This in turn, led to him playing the boss in the TV show The Apprentice, and that became his calling card to becoming the president of the United States twice.
That, at least, is the view of men who bitterly regret giving Trump his leg-ups to the top. Tony Schwartz, the author who actually wrote The Art Of The Deal, now says it should have been called 'The Sociopath'.
After his Non Disclosure Agreement expired, Bill Pruitt, a producer on the first season of The Apprentice, when it was called Meet The Billionaire, confessed "he was not, by any stretch, a successful New York real estate tycoon like we made him out to be".
John Miller, the chief marketing officer for NBC who was in charge of crafting Trump's TV image, admits "we created a monster". He says Trump had a string of failures and bankruptcies behind him, but "people thought he would be a good president because I made him seem like a legitimate businessman".
https://news.sky.com/story/money-and-grotesque-flattery-the-art-of-doing-a-deal-with-donald-trump-is-to-make-sure-there-is-an-u pside-for-him-13346421
