Den stora tråden om Swedish House Mafia

So now the difference between me and THEM (Swedish blank Mafia) is very simple, while I’m Organic, they are Synthetic, while I do this for love and homage to the music and DJing craft they constantly figure out ways to make it the most commercial noise they can make, their main focus for creating is to make some HIT, it is not about creating something original and soulful, it’s about following the calculated steps to come up with a hit for the purpose of their own success. They measure success by spending ridiculous amounts of money paying their way to the top. They are not the first ones, “Tiesto” was a master at creating the super DJ brand, with big budget marketing, financial support, and a well managed team this is something that now anybody can try to reach. So called DJ/Producers like Avicci, David Guetta, Afrojack must all be down with the same fabricated manufactured DJ superstar manual because they are all doing it the same way, often supporting each other to become bigger better BRANDS. I guess if this is what you are into then they are doing the best they can to play a role, to make people believe they are actually talented when they are clearly manufactured like Coca-Cola.

The difference between them and I is that they don’t care about the hard work a lot of people including myself have put into this music, they simply picked up on the most commercial aspects of this industry and are killing it by disrespecting the art of DJing, the art of Production and entire House sound. What they are making and playing is NOT House music! Listen to the classics, look back at the history, it sounds nothing like the crap they are selling as House. I understand that music needs to evolve but is what they are playing really a musical evolution?! If you’re going to start making or playing House music first educate yourself.

Swedish Mafia are not the best representatives of House Music by a long shot, none of them guys on that same boat are, they are just the fakeness of this music culture, they need to take a good look at themselves and realise that they are the worst thing that has ever happened to this music industry. They should know bertter than to portray a complete act in front of thousands and taking them all to the bank while doing it. I look down on all people that do this with any art form, I’m sure a lot of people can relate in other industries the same way, it is always the most commercial clowns getting all the goods simply because they play the role of being something they are not even good at.