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The Russian 'Firehose of Falsehood' Propaganda Model" så bekräftas den varje dag på social media, på forum (inkl. Flashback), i rysk media, via uttalanden från den ryska staten mm. De bekräftar dagligen att det är precis så det går till.
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The firehose of falsehood is a propaganda technique in which a large number of messages are broadcast rapidly, repetitively, and continuously over multiple channels (such as news and social media) without regard for truth or consistency.
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Russian propaganda is produced in incredibly large volumes and is broadcast or otherwise distributed via a large number of channels. This propaganda includes text, video, audio, and still imagery propagated via the Internet, social media, satellite television, and traditional radio and television broadcasting. The producers and disseminators include a substantial force of paid Internet “trolls” who also often attack or undermine views or information that runs counter to Russian themes, doing so through online chat rooms, discussion forums, and comments sections on news and other websites.
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Contemporary Russian propaganda is continuous and very responsive to events. Due to their lack of commitment to objective reality, Russian propagandists do not need to wait to check facts or verify claims; they just disseminate an interpretation of emergent events that appears to best favor their themes and objectives. This allows them to be remarkably responsive and nimble, often broadcasting the first “news” of events (and, with similar frequency, the first news of nonevents, or things that have not actually happened). They will also repeat and recycle disinformation.
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In addition to manufacturing information, Russian propagandists often manufacture sources. Russian news channels, such as RT and Sputnik News, are more like a blend of infotainment and disinformation than fact-checked journalism, though their formats intentionally take the appearance of proper news programs. Russian news channels and other forms of media also misquote credible sources or cite a more credible source as the origin of a selected falsehood.
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The final distinctive characteristic of Russian propaganda is that it is not committed to consistency. 1) different propaganda media do not necessarily broadcast the exact same themes or messages. 2) different channels do not necessarily broadcast the same account of contested events. 3) different channels or representatives show no fear of “changing their tune.” If one falsehood or misrepresentation is exposed or not well received, the propagandists will discard it and move on to a new (though not necessarily more plausible) explanation.