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Given their relative isolation, the cult participants generally have little knowledge of modern manufacturing and are liable to be skeptical about modern explanations.
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Cargo cults thus focus on efforts to overcome what they perceive as the undue influence of the others attracting the goods, by conducting rituals imitating behavior they have observed among the holders of the desired wealth and presuming that their deities and ancestors will, at last, recognize their own people and send the cargo to them instead.
Notable examples of cargo cult activity include the setting up of mock airstrips, airports, offices, and dining rooms, as well as the fetishization and attempted construction of Western goods, such as radios made of coconuts and straw. Believers may stage "drills" and "marches" with sticks for rifles and use military-style insignia and national insignia painted on their bodies to make them look like soldiers, thereby treating the activities of Western military personnel as rituals to be performed for the purpose of attracting the cargo.

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Economist Bryan Caplan has referred to Communism as "the largest cargo cult the world has ever seen", describing the economic strategy of the 20th-century Communist leaders as "mimicking a few random characteristics of advanced economies", such as the production of steel.[8]

For Marx, then, humanity is God. We created God in our own image. We created religion in order to worship ourselves. The notion that God is merely our projection is contained in Marx’s assertion that man “looked for a superhuman being in the fantastic reality of heaven and found nothing there but the reflection of himself.”7